Live Nation Entertainment's Q1 Sales Skyrocket, Aided by Taylor Swift's Tour

By Mason Connor May 6, 2024

Soaring ticket sales due to Taylor Swift’s Eras Tour and other concerts lead Live Nation Entertainment to record-setting first-quarter revenues.

Shares of Live Nation Entertainment (LYV) jumped over 7% on Friday, driven by ticket sales, especially for Taylor Swift’s Eras Tour, and other performances in the first quarter. Reports revealed a notable 21% year-on-year increase in the concert promoter's first-quarter revenue, pushing the total to a record-breaking $3.8 billion. Despite this rise, the company experienced greater than expected losses of 53 cents per share.

Quarterly concert sales shot up by 26% to $2.9 billion, while Ticketmaster, owned by Live Nation, saw a 7% increase in sales, generating $723.2 million. Additionally, a 24% boost was observed in sponsorship and advertising revenue which totalled $211.3 million.

Attendance for first-quarter shows escalated by 21% bringing in 23 million attendees. Live Nation sold a record-breaking 77 million fee-bearing tickets.

CEO Michael Rapino underscored that the results display the considerable demand for live events among fans globally. He cited a stronger than ever demand due to a surge in artists hitting the road and the addition of more venues for performances. Swift's Eras Tour particularly stood out, reportedly becoming the first tour in history to gross over $1 billion in revenue.

Live Nation shares were also buoyed by CFO Joe Berchtold’s assurance to analysts that it was unlikely Live Nation and Ticketmaster would face a break-up instigated by regulators on grounds of violating antitrust laws.

Shares of Live Nation Entertainment wrapped up Friday with a 7.2% rise, closing at $94.66 and thus bringing the shares into positive territory for 2022.

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