Apple Set to Reveal New iPad Models at May Event

By Grace Turner Apr 24, 2024

Apple's upcoming event, dubbed "Let loose", hints at the launch of new, thinner OLED iPad Pro models along with other updates.

Apple is gearing up for an event on May 7, where it is believed to be introducing its latest iPad models, including the much-anticipated OLED iPad Pro. The event, under the banner "Let loose", is the first show for the tech giant in 2024. Predictions suggest the newest tablets will come in 11.1-inch and 13-inch versions, and will be 1mm slimmer than the current iPad Pros.

The OLED iPad Pro is also expected to come packed with Apple’s M3 chip, a recent addition to its MacBook lineup. In a not-so-subtle hint, Apple CEO Tim Cook tweeted "Pencil us in for May 7," indicating a potential upgrade to the Apple Pencil.

The announcement comes as Apple faces a slump in its iPhone sales, particularly in the Chinese market, which saw a 19% drop year-over-year in the March quarter. It's believed this decline is due in part to a ban on foreign devices in state-supported businesses and the release of a new phone by Huawei, despite U.S. sanctions.

However, analysts from Wedbush Securities anticipate a rough quarter for Apple leading up to the earnings release. They expect, however, a turnaround in the coming September quarter and FY25.

As for Apple's Worldwide Developers Conference in June, there are expectations of some AI-related updates. Despite underwhelming Product sales, Apple's Services division has been a bright spot, delivering record-breaking revenue of $23.12 billion - an 11.3% increase year-over-year.

Year-to-date, Apple's share value has diminished by 13%

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